In the heat of a blazing afternoon, we took a trek down to Alexandra Village in search of Cheese Cake! What we found was not only delicious and fluffy Japanese style cheesecakes, but also a heartwarming tale of a couple determined to carve a livelihood that will allow them the time to pursue their passion for volunteer work.
In a neighbourhood better known for famous hawker fare and Ang Ku Kueh, the splash of bright red that the bakery is adorned in stands out boldly in an otherwise subdued HDB estate. Kiroi Freshly Baked Cheese Cake has been around for several years now, but only in recent months have they been taken over by an enterprising couple, Donald and Joanne. Speaking to Donald, he explained that they had been looking for a way to juggle work and their passion for volunteer work, when they chanced upon this opportunity to be business owners who can control their own time. Being able to set their opening hours allows them to commit their after work hours to their volunteer group that looks after the needs of destitute elders. A truly admirable couple indeed!
Although they are new to the baking business, rest assured that they have been thoroughly trained to take over all aspects of the bakery, especially the precise method of churning out the consistently great tasting cheesecakes. As Donald revealed each step of the baking process to us, it was clear that he has mastered the fine art down to the minute details such as how long the egg whites should be whipped (overbeating them by even a few seconds will affect the finished product). It is with this amount of care that every batch of cakes are baked, and you can see this attention to detail when you observe the way they go about their baking.
So what makes Kiroi’s Cheesecakes different? Donald let on that they use a water bath baking technique that ensures the cakes come out fluffy and springy with perfect crusts that are not cracked. Besides the texture and look and feel of the cakes, Donald also ensures that they have a wide variety of flavours to meet all tastes. These include Original, Original with raisins, Mocha, Pandan, Oreo, Chocolate, Mango and even Durian. And last but not least, is the promise captured in their moniker – freshly baked! Kiroi’s regular customers know to call ahead to place orders as most of their cakes are baked on demand with only a few set aside for walk-in purchases. This is evidenced by the low number of cake boxes in their showcase.
How do the cakes taste? Fluffy and light, but flavour packed! The slice of Mocha cake that we tasted was springy like a good mattress, and infused with the fragrance of Mocha. Easy to swallow, without being overbearingly filling, the cheesecake makes a perfect snack for afternoon tea. And reasonably priced at $8 a cake, it’s no wonder that insurance agents from the nearby agency regularly snap up these cakes as gifts for their clients.
So remember to call ahead to make your reservations especially if you want a particular flavour. I learnt this the hard way as they were out of the Pandan cheesecake that I had wanted to buy for my enjoyment at home! I should have made my order the moment I arrived, as there was a steady stream of customers snapping up the cakes during the half hour we spent there. But no worries, I’ll definitely be back for more. In the meantime, I’ll savour each bite of the Original flavour cheesecake that I got my hands on and feel good doing so in the knowledge that there are caring and giving folks, such as Donald and Joanne, in Singapore.
Kiroi Freshly Baked Cheese Cake
123 Bukit Merah Lane 1 #01-118
Tuesday – Sunday: 10.00am – 6.30pm
Kiroi Freshly Baked Cheesecake is also running a stamp card promotion now. Collect 10 stamps to claim a free cheesecake!
While you are in the area, do also take the opportunity to visit Kustomz Ministry (located right across Kiroi) to check out their e-scooter customization services!
Remember to pay with your EZi Wallet to make use of your EZi discount vouchers!