Earlier this week, we had the opportunity to meet one of our loyal users at Soi 47 Thai Food! The happy user, Ms Chan, excitedly told us how she has been to many of our outlets within the past month of august on, what she describes as, a race against time to make full use of our 1-for-1 top up promotion!
She states that our event at one of our hawkers caught her eye and with the extremely attractive incentive and she simply couldn’t resist.
“I stay nearby, so even without the vouchers and incentives, I would still probably use it in my neighbourhood. But your vouchers made me interested to go and visit more of the stores listed and the vouchers actually made it very fun to shop!”
When asked about her user experience, she commented that our new design revamps (yes the change to red) made everything much more colorful.
“But I’m lazy to go to the kiosk everytime, so I used the online (credit/debit card) top up. But it’s not hard to use lah, even can get points for credit card!” She also joked. “I actually had my entire family use my account to shop for me.”
She finished off our meal-meeting with an insightful tidbit “With the government pushing cashless payments, with so many incentives, even if one doesn’t know how to use also must learn”
All in all, we are pleased to see the effect we are having on our users – because all this want is to make Singapore a happier & EZi-er place.